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- The average consumer is 38 years old
- 55% are either married or live as a couple
- 38% have an AHHI of $50,000+ while 12% have AHHI of $75,000+
- 33% live in a dual income household
- 58% have a college education or more
- 41% of households are composed of three to four members
- 44% have children
- Of the 44% that have children 20% of the children are
under the age of six, 22% are between the ages of 6 to 12,
and 18% are considered teenagers
- 90% of consumers were aware of the plasma screen
- 78% of consumers who visited the deli counter could recall
the advertiser content after they viewed the display
* Audience demographics statistics compiled
from data provided by each supermarket.
** Awareness and retention statistics compiled from an internal
study that polled shoppers about the plasma displays after they
visited the delicatessan. |
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